FORMATION OF THE EXTERNAL AUTHORITARIAN COUNTRY`S IMAGE UNDER THE INFLUENCE OF MEDIA

Abstract

The formation of a country's image is a highly relevant topic in the field of social sciences and humanities. A country's positive image is increasingly seen as a crucial strategic resource, providing a competitive advantage on the global stage, enabling the promotion of ideas and concepts, and creating an attractive investment image for the international target audience. This article explores the formation of a term “county image” and the image of an authoritarian country under the influence of the media. It identifies the role of the media in shaping the image of authoritarian countries. The research also systematically investigates the pivotal roles played by media framing, agenda-setting mechanisms, and the cultivation of a collective national identity in either reinforcing or challenging prevailing perceptions of authoritarianism.