COMMUNICATIONS AS A TOOL FOR HUMANITARIAN RESPONSE BASED ON THE CASE OF YEMEN

Abstract

This article explores how communication functions as a strategic tool within the operations of international organizations during the ongoing humanitarian crisis in Yemen. The authors explore how modern communication tools – digital technologies, artificial intelligence, and fact-checking platforms – enhance the effectiveness of humanitarian operations, foster coordination among donors, governments, and local communities, and influence public trust in international aid. Particular focus is given to the ethical dimensions of humanitarian communication, including information transparency, data protection, and the “do no harm” principle. Using the case of Yemen, the study demonstrates how information asymmetry, political fragmentation, and digital inequality complicate access to affected populations and undermine humanitarian neutrality. The research underscores the need to establish new standards of humanitarian ethics in the digital age, where the boundaries between reliable information and manipulation have become increasingly blurred. It concludes that effective communication functions not only as an operational tool of humanitarian response, but also as a crucial element for maintaining trust, legitimacy, and resilience across the humanitarian system.