MODERN FINTECH BUSINESS MODELSOF INDUSTRY 4.0

Abstract

Аbstract. This article is devoted to the current aspects of the development of global payment systems and mechanisms based on artificial intelligence, blockchain, BigData, etc. The article analyzes the relevance of implementing alternative payment models not only due to convenience for consumers, but also due to the possibility of reducing payment processing costs for business structures. The study examines innovations related to the use of robo-advisors, which are part of a broader approach to digitization in the fintech industry, which today makes access to asset management much more efficient and less costly. It is emphasized that the significantly lower commissions provided by robo-advisors in their offers contribute to greater accessibility of investment services for a wide range of market agents. The article establishes that the advantages of crowdfunding models are the democratization of finance, the rapid involvement of millions of users in financing specific projects, and the ability to provide small investors with access to opportunities that were previously unavailable to the startup and real estate sectors. It has been researched that if crowdfunding campaigns and their platforms want to compete with banks, venture capitalists, and other reputable financial institutions, they must implement a robust infrastructure and ongoing monitoring, effective credit scoring methods, or rigorous verification tools.