DIGITAL PLATFORM AS A GLOBAL BUSINESS MODEL OF INDUSTRY 4.0

Abstract

Аbstract. This article explores the evolution and impact of digital platforms (DPs) within the context of global business models and the digital economy. DPs serve as pivotal mechanisms in the transformation of business processes, facilitating network effects and enhancing competitive advantages through the sharing economy and gig economy. The study examines how private and public organizations within digital ecosystems benefit from expanded customer bases, diverse service offerings, and improved digital communications with consumers. Key strategies for DP development are identified, including the creation of diverse services (proposition), personalized client interactions (personalization), innovative pricing models (price), maintaining customer trust and data protection (protection), and strengthening partnerships with app developers and payment service providers (partners). The implementation of this 5P model leverages digital tools and client-oriented strategies within DP ecosystems. As new digital technologies progress towards widespread adoption, the article anticipates active discussions on DP management models, legal compliance, commercial trust, online reputation, and public-private partnerships. This research underscores the critical role of DPs in shaping the future economic landscape and driving business model innovation.