UKRAINIAN MASS MEDIA’S ROLE IN EUROINTEGRATION: PRO’S AND CON’S

Abstract

Abstract. Either positive or negative comprehension of the European Union by Ukraine’s
public will depend not only on successful developments in bilateral relations, but also on objective
display by Ukrainian media. Especially in fulfilling this function is Media’s role most
important. Pro-Ukrainian EU integration campaigns are most invaluable to forming Ukraine as
part of Europe. These channels are informing the public about EU, benefits of European integration
and being part of the extended European confederation. They are to carry the function
of informing the public and to instill the position for positive aspects of European integration,
to join the avant-garde of European experience of active adaptation of EU’s political, socioeconomical,
cultural aspects of public life. In the deepening of this relationship it is most important
to answer the questions of informing the public, as well as, achieving support and
effectiveness of all investments to shape public opinion by mass media.

Key words: European integration, mass media, campaign, Ukraine media, public support,
international relations.