UP-TO-DATE REALITY REORIENTATOIN PROBLEMS OF EXPORT ENTERPRISES IN UKRAINE FROM RUSSIAN TO EUROPEAN MARKETS

Abstract

Abstract. There was regarded the necessity of forming new scientific views and theoretical
concepts in today’s complex geopolitical conditions as for the possibilities of re-orientation of
enterprises in Ukraine from the Russian market to EU markets. It was analyzed the approaches
as for the improvement and deepening the content of export reorientation enterprises into new
European markets, based on the characteristics of modern foreign economic conditions.
There were delighted macroeconomic assumptions, internal and external factors of reorientation
enterprises in Ukraine from the Russian market to EU markets and created stimulating
methods of export activities, which form the framework for the implementation of this process.
There was designed the scheme of the process of reorientation enterprises in Ukraine from Russian
markets to the EU markets with the ability to stimulate and support export activities.
Key words: export-oriented enterprises, diversification of production, the environment, methods
of stimulating export activities reorientation of enterprises in Ukraine.