FEATURES OF FORMING OF INTERNATIONAL MARKETING AND PLANNING SYSTEM STRATEGIES ARE IN THE CONDITIONS OF ACTIVATION OF INTEGRATION PROCESSES IN THE WORLD ECONOMIC SYSTEM

Abstract

Abstract. As the conducted analysis, development of the marketing system, shows is a very
pressing question without the decision of that there are not the real possibilities of course of
business. Especially in earnest this problem appears in industry of the international marketing
through his more difficult structure and forming nature. The detailed analysis of the existent
going was therefore conducted near understanding of this direction in marketing and his existent
features are educed as compared to national, on the basis of what the educed defects were
in formulation of concept «international marketing». In the article a study of existent approaches
to forming of modern conception of the international marketing and conducted analysis of evolution
of his development are undertaken in the conditions of development in the world economy
of integration processes. The modern world economic system is on the stage of swift development
of globalization and integration processes, that is basic direction of new paradigm of international
economic relations. In addition, today the international marketing has very many
unsolved problems both in the field of research and taking of commodity to the concrete consumer,
because the worked out methods for the national marketing in swinging majority of cases
inapplicable in industry of the international marketing. A sharp necessity appears for development
of methodology, that allows with maximal exactness to investigate and forecast the necessities
of consumers and determine the degree of accordance products, especially on quality
descriptions, because they will provide not only safety of customer but also prosperity of society
and environment in an international scale. It is worked out a general case the international
marketing frame takes into account the specific of functioning and international market and international
marketing environment (including in an industrial sphere that causes in the modern
terms of development the world economic system the special interest from the side of the whole
civilized world) development, allows to systematize all marketing actions and measures and execute
them not by, but in a complex chance, taking into account their dependence.
Key words: international marketing, marketing strategies, international marketing strategies,
world economic system, planning of international marketing strategies.