Decision – makers on the spotlight: effects of informational press and public coverage on perceptions of political pr in the USA, Russia and Ukraine

Abstract

The article tackles the conceptual approaches that outline the basic structure of decision-making mechanism. The author dwells upon defining key paradigms that identify certain types of politically engaged public perceptions milieus. The latter constitute three basic dimensions of multiple-levelled manufacture of decision-making. The subject matter of study articulates modes of decision-making techniques and their application in the USA, Russian and Ukrainian informational media.
Key words: decision-making paradigm, informational agenda, real dimension of decision-making, direct and reverse connection of virtuality and reality, trends of real life modeling, postsoviet type of consciousness, representative democracy, spin doctoring.