PROBLEMS OF STATE BRANDING DURING CRISIS: MODERN POLITICAL THOUGHT

Abstract

The article deals with the modern political views on the state branding issues. The author emphasizes that there are many researches concerning theoretical and practical aspects of state branding in the context of political systems transformations and modern political instruments, problems of geopolitical imaging of a state and PR development in the conjuncture of integration transformations, marketing technologies used to promote state image as a competitive product.