VISUAL ANALYTICS OF ACCESSORIES AND JEWELRY IN IMAGE BUILDING (PART 2)

Abstract

The purpose of the article is to build a conceptual scheme for interpreting the color and sign-symbolic component of individual accessories and jewelry and to demonstrate this scheme using individual illustrative examples. Accessories and decorations visualize identities that are shadowed, suppressed, rejected by the cultural and social environment, which cannot, due to the circumstances of their discrepancy with the value consciousness and/or the societal unconscious, be fully internalized and openly manifested. Nevertheless, such identities do not disappear anywhere, and their manifestation in the construction of the image becomes archaic, i.e. acquires features of excess, primitiveness, brutal sharpness (polarization) or allusiveness, perversity, metaphorical hyperbolization. Anticipation of such symbolic interactions allows the use of appropriate accessories or decorations with different target settings: a) tuning and adaptive (for conscious control of impressions of the environment, including self-perception); b) provocative-activating (to evoke various emotional reactions of the environment and test its attitude to certain identities); c) imitation-simulation (to visualize non-existent identities that are internalized on the basis of imitation and in the absence of internal correspondence to the cultural, social, mental characteristics of the subject).