КОНКУРЕНТОСПРОМОЖНІСТЬ УКРАЇНИ НА СВІТОВОМУ РИНКУ ТУРИЗМУ В УМОВАХ ГЛОБАЛІЗАЦІЇ

Abstract

Dynamics of tourist arrivals by world macroregions in first decade of ХХI century
are shown in the article. Competitive ability of Ukraine at the world tourism market is
analyzed. Typology of country regions by tourism activity type is carried out. The main
areas of competitive ability improvement of Ukraine at the world tourism market are
identified.
Key words: globalization, competitive ability, world tourism market, tourist flows,
rating, cluster analysis.