HISTORY OF JAPAN'S USE OF SOFT POWER TO ACHIEVE NATIONAL INTERESTS: LESSONS FOR UKRAINE

Abstract

Abstract. This article focuses on the phenomenon of soft power in the context of Japan. It examines the historical development of the country's soft power, the institutions and initiatives that ensure it, and the challenges that have been shaped in different historical periods. Given that today Japan is a country with one of the most effectively developed mechanisms of cultural diplomacy, it can serve as an example for states seeking to develop their own soft power institutions and fields. In particular, the author describes the relationship between Japanese soft power and the economy in its various sectors, and explains the phenomenon of the popularity of Japanese cultural products abroad. Various international rankings are used to analyse these phenomena. The research methods used include description, synthesis, generalisation, and comparison. The author also analyses the history and historical and foreign policy factors that influenced the development of Japan's soft power. Accordingly, the author describes how Japan has managed to overcome historical and geographical challenges in building soft power and how it protects its national interests. From this analysis, the author also derives recommendations for Ukraine in building its own soft power, having described and characterised its current state. Accordingly, it was found that the success factor for Japanese soft power was economic development, which allowed for the rapid expansion of various industries from gastronomy and sports to music and literature. But the most attractive thing about the Japanese cultural product is its modernity and compliance with trends, as well as the wide choice that attracts many people. In addition, Japan has made efforts to become a leader in unique policy areas such as the environment or know-how.