STRATEGIC COMMUNICATIONS OF UKRAINE ON THE EXAMPLE OF THE "DIIA" APP AS A COMPONENT OF G2C COMMUNICATION IN TIME OF WAR

Abstract

In times of war, effective communication between the government and the 
population becomes a vital component of maintaining social cohesion, disseminating information, 
and fostering a sense of unity. This article delves into the strategic communication efforts employed 
by Ukraine, focusing on the "Diia" app as an innovative tool facilitating communication between 
the government and its citizens during times of war. By examining the features, impact, and 
challenges of the "Diia" app, this study sheds light on the significance of leveraging technology to 
enhance government-citizen communication in times of crisis.