THE RISE OF NEOBANKING IN UKRAINE: A NEW ERA OF FINANCIAL SERVICES

Abstract

The purpose of this article is to research and analyze the growth of
neobanking in Ukraine, as a new era of financial services. It is aimed at
identifying the impact of neobanks on the traditional banking sector,
highlighting the opportunities they open up for consumers and businesses, as
well as analyzing a successful example of a neobank in Ukraine - Monobank.
The study is conducted with the aim of revealing the advantages of digital
banking services, the difference between neo-banks and traditional banks, as
well as the introduction of new technologies into the banking industry. The
conclusions of the article are aimed at increasing the level of awareness of the
importance of the development of neobanking in Ukraine and the support of
this direction by the government and the National Bank to ensure the
competitiveness of the Ukrainian banking market.