DIGITALIZATION OF WORLD ECONOMIC SYSTEM AND DEVELOPMENT OF DIGITAL MEDIA-PRODUCT MARKET

Abstract

Abstract. The advent of new technologies, such as portative computers and the internet, favoured the formation and development of a new market — digital media market. In the past 15 years technologies have grown exponentially within media and entertainment, fundamentally affecting film, television, publishing, music and video games industries with new competition, innovative business models and new product landscapes. Thus, the digital media market, with its disruptive influence and growth potential, requires the comprehensive explanation and definition. The article raises a problem of digital media market lacking its clear conceptualization in the context of the world economy.