INFORMATION AND ANALYTICAL ACTIVITY IN INTERNATIONAL REGIONAL AND COUNTRY STUDIES
Abstract. Under the concept of information and analytical activity we understand a kind of special mental, intellectual human activity, as a result of which in the process of successive actions for the search, accumulation, processing, analysis of the original source an analytical forecast or review is created.
At present, it is the information and analytical activity that enables managers to make the right decisions in the face of modern, difficult to predict, crisis phenomena of today. Based on the abovementioned, it can be stated that it is the information and analytical processes that allow public authorities of different countries around the world and regional associations to make effective management decisions, predicting in advance the consequences of both decision and no decision.
Analytics and information appear to be a new type of product, with universal economic properties, which are defined in unlimited reproduction, accumulation, use and at the same time a way to study phenomena / processes at both macro and micro levels.
In scientific research, information analytics primarily performs the task of qualitative and meaningful transformation of primary information, functionally intersecting in this regard with scientific (production of new knowledge) and management (development of solutions, scenarios) activities.
Information and analytical activity is interconnected with science through the information method of cognition and scientific analysis of reality, and with management - the applicable nature of analytics (solving specific information needs and problems of the customer).
Information and analytical activity is a broader area of research. It includes the selection and systematization of facts on a particular issue, their evaluation, selection, interpretation, clear and thoughtful presentation in oral or written form. It is worth noting that the extraction of necessary materials, activity related to the acquisition, systematization, translation and distribution of books and documents are not included here. Hence the purpose of such activities is to get the most out of the available information in order to understand and assess the situation properly, see it in the long run, and ultimately - to eliminate future threats.
Key words: information and analytical activity, analytics, information, scientific research, country studies, regional research, decision making.