• О Є Литвин Ukrainian State University of Finance and International Trade


This article deals with the export potential and possibilities of the Ukrainian small and medium size enterprises in the European market as well as markets of the third countries, especially after acting of the deep and comprehensive free trade area («FTA+») between Ukraine and the EU. Most of the articles of the Association Agreement between the EU and Ukraine concern the terms of business, competition defence in the market i.e. liberalization and removal of different administrative and discriminatory measures in Ukraine. The access to the market of the EU for the domestic small and medium size entrepreneurial activity players must be considerably broaden. In the case of the European market entry, the Ukrainian businessman, adjusting to the requirements of all countries-members of the EU, will be able to get a considerable competitive advantage as a mediator or intermediate link among the economic players of the EU countries.

The consequences of adaptation of the technical adjusting, corporate management, defence of consumer rights and competition are analysed at the same time. The achievement of results on these questions is non-equivalent and has contradictions in the Ukrainian terms. The unwillingness of «FTA+» is exposed by the most Ukrainian economic players in separate market niches. The main reason is the expulsing of domestic products in the internal market by the European commodities and impossible access to the EU markets due to the competition and disparity of the Ukrainian standards to the European requirements. There are recommendations in relation to the effective implementation of the foreign economic activity of small and medium size enterprises, and increase of the products’ competitiveness of the domestic producers in the European market.

Author Biography

О Є Литвин, Ukrainian State University of Finance and International Trade
PhD, Associate Professor of International Management & Marketing Department


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