CONCEPTUAL APPROACHES TO THE RESEARCH OF INTERACTION BETWEEN INDIVIDUALS OF LOCAL COMMUNITIES ON THE CROSS-BORDER MARKETS Tymechko

Abstract

Abstract. The approaches to the research of cross-border markets and features of the interaction
of their participants - individuals of boundary local communities, are outlined in the article.
The priority of economic and sociological conceptions on the cross-border market
participants’ interactions research is detected. Cross-border market is considered as a farm pattern,
a multiplicity of organizational populations, networks interlacing, set of institutions, mechanism
of implementation of the cross-border market participants’ relations, a set of cultural
constructions, a set of values produced by the participants, organizational field. The research
of the informal economy, namely the sector of independent workers and entrepreneurs, is the important
direction in the research of interactions between individuals of local communities on
cross-border markets. The usage of the blue ocean strategy principles for the reconstruction of
the markets limits and creation of new market space as well as for the increase of the competitiveness
of boundary local communities in the cross-border space is proposed.
Key words: Cross-border market, local community, individuals of the local community, crossborder
market participants, the interaction between cross-border market participants.