SOCIAL ORIENTED OF ORGANIC PRODUCTION: WORLD EXPERIENCE AND NATIONAL REALITIES

Abstract

Abstract. The article is devoted to the research of world experience production and distribution
organic products as display of social oriented entrepreneurship. Actuality of theme is
conditioned by growing people interest from different countries of the world to ecologically
clean lifestyle. The reason is that the economy of consumption resulted to climatic condition
changes and various cataclysms, that, in turn, are accompanied by considerable human and
economic losses. Observance of sustainable development conception, that consists in the necessity
of establishment balance between satisfaction of modern humanity needs and defense of
future generations interests, is a strategic task of many countries in the world today. Corresponding
national realities are analyzed and recommendations are given in relation to stimulation
social responsibility of the Ukrainian businessmen that will assist to development of organic
goods production. Considered effective directions of organic products distribution in the European
Union, the pattern of organic production is described in the world and Ukraine. Perspectives
of domestic small and middle organic enterprises development are grounded for providing
population by quality goods and export capacities.

Key words: Social oriented, organic production, organic products, sustainable development
concept.