FEATURES OF THE CONTENT OF THE CATEGORY «POTENTIAL»

Abstract

Abstract. The market environment in which institutes of the financial market function today,
in recent years significantly changes: constantly uncertainty degree grows, there are unaccounted
risk factors. Adaptation of institutes of the financial market to the difficult, dynamic
and competitive market environment demands creative, scientifically reasonable, non-standard
approach to definition of realities and potential of their development. Therefore, special sharpness
is gained by questions of research of teoretiko-methodological bases of essence of such
economic category, as potential. Complexity of identification of a uniform integrated approach
to an essence of potential resulted in need of carrying out the analysis of various scientific points
of view and entering of clarity into terminological definitions of this concept. Therefore to allocate
the common and distinctive features in various approaches to definition of essence of potential
as economic category, in article the semantic values of this concept given in modern
encyclopedic and explanatory dictionaries are analyzed, and also in works of scientists. By results
of the analysis of the given interpretation of the morphological units which are in total
characterizing the content of the concept «potential» its main components are allocated and
author’s vision of the essence of this category is generalized.
Key words: potential, opportunities, means, resources, property, quality, ability.