The alternative political mobilization through the use of social Media: the case of Italy

Abstract

The article is dedicated to the study of political mobilization through social media by nontraditional political actors, whose popularity is based on the principally new approach to the political decision-making process. The author uses as an example the Party of Beppe Grillo.
Key words: social media, non-traditional politicians, Motion 5 stars, the electorate of individuals, political mobilization.