The role of national media in the implementation of the European Union communication policy principles

Abstract

The article focuses on the role of local mass media in the implementation of goals and principles of the European Union Communication Policy. Local mass media are responsible for the EU citizens’ perception of the Union policies since they are the forum for political and social debates and discussions. However the reporters of local mass media face some obstacles on the way to the qualitative information on EU policies.

Key words: European Union Communication Policy, local mass media, Directorate General for Communication.