СONSUMER MOODS AS MAIN FACTOR AFFECTING DEVELOPMENT OF UKRAINIAN AUTOMOTIVE MARKET IN 2009-2010

Authors

  • R Ivanov Master student of the Department International economics

DOI:

https://doi.org/10.17721/apmv.2010.92.2.20-25

Abstract

The relevance of the material stated in article, is caused by the situa-
tion in the Ukrainian automotive market in 2009, when its decrease stated 77%.
Usage of new methods for analysis and forecast of car sales development will pro-
vide fundamental realizing of main factors affecting it, and enables understanding
of problem in certain companies planning and also governmental regulatory policy
in this sphere. Modern methods of forecasting, described in the article, define di-
rections for strategic planning in automotive companies

Author Biography

  • R Ivanov, Master student of the Department International economics
    Kyiv National Taras Shevchenko University

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Published

2014-01-28